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13 Biggest Website Mistakes – #5

5. Not maintaining web design conventions. Ensure you are abiding by the following unwritten rules of websites: Underline text hyperlinks, and in blue. If link is to another website, ensure this opens...

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13 Biggest Website Mistakes – #6

6. A lack of persuasive content or copy.   Remember that you website should serve a purpose. Ideally – that should be to convert more customers to buy from your business, thus increasing your bottom...

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13 Biggest Website Mistakes – #7

13 Biggest Website Mistakes – #7 7.  Expecting the visitor to know what you want them to do on your website Your website should be a tour of your business for your visitor that answers her questions...

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13 Biggest Website Mistakes – #8

8. Thinking everything has to be on the home page The home page is usually the first point of land for any visitor to your website. It is the most valuable real estate on your entire website and should...

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13 Biggest Website Mistakes – #9

9. Having a Sub-standard Design.  If your Website doesn’t look professional, people will assume the same about your business.  That means you need a professionally designed logo / banner, a proper...

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13 Biggest Website Mistakes – #10

10. Not having any “point of assurances.” Your privacy, security and guarantee links should always been available in plain sight. Although analytics may show that no one visits these pages, that...

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13 Biggest Website Mistakes – #11

11. Not putting prices on your website This is a rather controversial topic when it comes to website mistakes… but I will always recommend if a client can – to place prices on their website. Or rather,...

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13 Biggest Website Mistakes – #12

12. No call to action What is it you want your website visitor to do with your website information? Document the ideal scenario you want your website visitor to take, and map it. What kind of questions...

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13 Biggest Website Mistakes – #13

13. Not Testing On All Devices Technology is always evolving and developing. The considerations made when developing websites 5 years ago pre-smartphone, tablets, etc were far more sparse than that of...

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Lustoyalty

The following article was written by my very talented brother/sister Canadian Wizard duo – Scott and Jane Fraser. Like what you read? Contact Jane and Scott. LUSTOYALTY by Wizard of Ads Atlantic on...

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Bad eggs

We have all worked with them at some point in our working lives. If you haven’t had the unfortunate experience of having to deal with a bad egg co-worker at some point, consider yourself a very lucky...

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Before you buy advertising… remember…

“Don’t buy advertising, UNLESS you have an advertising plan.” Craig Arthur, Managing Partner, Wizard of Ads Australia Filed under: Uncategorized

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Designing the Company for Your Vacation

I woke up sick today. I could hardly swallow and my glands felt like they would be more at home on a golf course than on my neck. As a sole-trader, it is difficult to take time off… even for illness. I...

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What To Do When You Make a Mistake With a Customer

The following article was written by my fantastic Wizard of Ads Australia Managing Partner, Craig Arthur. I thought this was a perfect article to end a busy working week. Like what you read? Why not...

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Using 1300#’s

Some people swear by them. Some people hate them. Having a 1300# (or 1800#, etc etc) can have a huge impact on the number of inquiries to your business, and symbolises more in the minds of your...

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The importance of transparency

“Your customers want authenticity and transparency” – Tom Wanek, Wizard of Ads. McDonald’s make a bold move last year when it revealed its 17 ingredients to the world famous French fries. The results...

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Molson Canadian | The Beer Fridge

Thanks to Jeff Sexton for sharing this one. Gave me goosebumps! Filed under: Uncategorized

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Tesco clubcard… nails it.

Personalising the customer experience is the holy grail road to delight. Tesco with their personalised discounts via their clubcard does this so so well. Tesco takes couponing to a whole new level....

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Where Do You Get Your Marketing Advice?

A great article written by Wizard of Ads Australia Managing Partner, Craig Arthur. Your phone rings.  It’s the local Prozac drug rep wanting to meet you. You’re busy. He’s persistent. You agree to...

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1 Year Anniversary

Today marks 12mths since I boldly boarded a flight in Townsville, Australia bound for Belfast, Northern Ireland to begin my new life. Below are 10 things which I have learned in this time. It has been...

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